Our Products
We offer a series of products whose final objective is to generate export sales for the company. The products can be purchased individually or as a whole package. The products are designed to give the company the strategic information it needs to export successfully to the target market. They have been conceived in this way in order to allow the company to move step by step without investing large amounts of money. Each product will provide the necessary information to determine how and when to move to the next step, which is offered as a new product. The company moves through the marketing process step by step and according to its needs without wasting valuable resources.
The whole process
is very flexible as it allows the company to purchase only
the product it needs, assuming it already has some information or some
experience in the target market.
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Are you ready to export to the target market? Do you have what it takes? Find out!
Objectives:
1. To determine if the company is ready to export to the target market.
2. To pinpoint what the company needs to do to be export ready.
Activities involved:
•
We visit the company and gather information about its products, operation
and international trade activities.
What you get:
•
A diagnosis that evaluates the firm’s export preparation
and points out strengths and weaknesses,
with suggestions on how to seize the strengths and overcome weaknesses
to be export ready.
Time to perform: 10 hours. (2 to 3 hours visit to the company and 5 to 7 hours analysis and reporting).
How does the market look like from your desk? Should the company devote more resources to the project?
Objective:
To obtain an initial outlook of the market in a short period of time and
without expending a lot of resources.
Activities:
Analyze import/export statistics in the target market by Tariff Number
of the company product(s).
•
Review tariff and non-tariff barriers in order to find of there are any
requirements that could affect or influence our marketing entry strategy.
•
Find potential customers to assess their taste and appetite for the products
of the company.
What you get:
•
Market size: needed to define export sales objectives; how much the company
can sell.
•
Competitive advantages: What the company has that other competitors do
not.
•
Product feedback: potential customer willingness to learn more about the
company products.
A report is presented with our findings. This report will give the company an overview of the market, more specific to the company, along with suggestions on how to proceed next. If the result is positive, the company has enough information to determine how to proceed next.
Time to perform: 10 hours.
Who is in the market already? How do you compare to your competition?
Objective
To learn about the competition and the way they market their products.
Activities Involved:
•
We visit points of sale where
the product is sold and gather information about brands available, origin,
pricing, packaging, etc.
What you get:
•
Information about what is already being sold in order to compare it with
what the company offers.
We present a comparative analysis that allows the company to gain a better understanding of how the market works and who the most important players are. The company can use this information to define how it stands with the competition and also to develop its export pricing strategy.
Time to perform: 10 hours (Visit
to 2 or 3 points of sale).
What do potential buyers think about your products? What exactly do you need to do to sell to them?
Objective:
To get specific feedback about the company’s products.
Activities Involved:
•
We meet with potential customers and present the company products, along
with pricing and samples.
What you get:
•
Specific feedback on the products that allow us to understand what the
customer needs. It is common to get specific quote requests and even purchase
orders.
•
A precise understanding about how the market works, what the main distribution
channels are and what the company needs to do to sell.
We present a report that shows exactly what the market potential is and how long it can take to start exporting, as well as suggestions on how to design an effective market strategy that allow the company to sell their products as soon as possible.
Time to Perform: 20 hours (Six
2 hour meetings, 3 hours to set them up, 5 hours of data base development
and screening).
What is the market like from the company’s perspective?
Objective:
To visit the market with one executive of the company so he can feel for
himself what the market is like to gain a better understanding
of it that enables us to sell.
Activities Involved:
•
We have the company executive meet face to face with potential customers
to build the relationship, understand their needs, negotiate terms and
close sales.
What we get:
•
A feel of how the market
moves and what the company needs to provide to the customers so the can
buy from the company.
Time to perform: 24 to 48 hours depending on how many days the company wants to spend in the market.
The critical point in any export project: Follow up
Objective
To get export sales for the company.
Activities Involved:
•
We follow up on export
opportunities previously found through previous products in order to achieve
export sales.
What we get:
•
SALES:
We get firm quote opportunities and follow up on the process of presenting
the formal quotation and the negotiation involved until the actual sale
takes place.
Time to perform: variable, depending on the amount of work and number of prospects involved. A working plan is created where resources are defined. Usually, between 10 to 20 hours of work per month.
Because a second sale is the key to long term business.
Objective:
To provide after sale service, support and follow up to make sure the
customer buys again from the company.
Activities Involved:
•
We stay in touch with the buyers to make sure they are satisfied with
the company and attend to their needs to make sure we are available when
the time comes for them to buy again.
What we get:
•
A long term customer that places orders periodically.
Time to perform: variable, depending on the amount of work and number of customers involved. A working plan is created where.
IMPORTANT: The entire process can be modified to suit your needs.